In a world where perfection often takes center stage, the ARM & HAMMER™ Feline Generous program is challenging conventional notions of adoption by spotlighting the incredible journey of purrfectly impurrfect shelter cats. Launched in honor of National Animal Shelter Appreciation Week, this campaign stands as a beacon of hope, urging potential pet owners to reconsider
Cats are often mischaracterized as low-maintenance companions, yet the truth is that their emotional and physical well-being is intricately tied to their human caregivers. While canines may display overt signs of distress when left alone, cats may silently suffer. Experts assert that healthy adult cats require human interaction at least once every 24 hours, while